Although high-impact actions to improve deceased organ donation rate are increasing knowledge and motivation of healthcare professionals, the awareness activities for organ donation addressed to the general population are necessary for the society.

Public mass-media campaigns require a high budget to obtain positive impact; the challenge is to identify actions with high-positive impact and low investment. The workplace has been recognized as an important and useful venue for health campaigns because of the access provided to a large and captive audience.

For this reason, companies are aware of the impact that their activity produce in the environment where they develop their activity. As a result, they carry out Corporate Responsability initiatives that involve their employees and foundations because this benefits both sides.

Corporate volunteering belongs to Corporate Responsability programs and gives the opportunity to the employees to participate in initiatives that they promote. DTI Foundation cooperates with many companies in order to carry out projects to raise awareness about the importance of having a healthy lifestyle and donation and trasplantation.