Awareness campaings

Although high-impact actions to improve deceased organ donation rate are increasing knowledge and motivation of healthcare professionals, the awareness activities for organ donation addressed to the general population are necessary for the society.

Public mass-media campaigns require a high budget to obtain positive impact; the challenge is to identify actions with high-positive impact and low investment. The workplace has been recognized as an important and useful venue for health campaigns because of the access provided to a large and captive audience.

For this reason, companies are aware of the impact that their activity produce in the environment where they develop their activity. As a result, they carry out Corporate Responsability initiatives that involve their employees and foundations because this benefits both sides.

Corporate volunteering belongs to Corporate Responsability programs and gives the opportunity to the employees to participate in initiatives that they promote. DTI Foundation cooperates with many companies in order to carry out projects to raise awareness about the importance of having a healthy lifestyle and donation and trasplantation.

Inditex: The Big Idea Project

More than 55 persons may benefit from the generosity of one person who said yes to donation after death. Although high-impact actions to improve deceased organ donation rate are increasing knowledge and motivation of healthcare professionals, the awareness activities for organ donation addressed to the general population are essencial.

Public mass-media campaigns require a high budget to obtain positive impact; the challenge is to identify actions with high-positive impact and low investment. The workplace has been recognized as an important and useful venue for health campaigns because of the access provided to a large and captive audience.

DTI Foundation is carrying out the project: “A gift that really matters” with the collaboration of the Corporate Responsability Department of Inditex to raise awareness among the Inditex employees of the importance of a healthy lifestyle and strengthen solidarity and altruism values by providing related information to organ donation.

In order to assess the knowledge concerning organ donation among the INDITEX emplyoees 5 different regions of the world have been chosen. A survey, which contains questions designed to identify attitudes towards organ donation and level of knowledge in this area, have been developed. This may help to compare attitudes towards organ donation in each of the 5 regions and also identifying the main causes of negative attitudes towards organ donation. However, the main goal of the project is to improve organ donation knowledge in the society.

Objectives

Evaluating and comparing knowledge and attitudes towards organ donation for transplantation among employees of Inditex is the objective of the project. This research will provide relevant data about the Inditex employees awareness of donation and transplantation.

After finishing the study , it could provide a mechanism about how to approach the worksite to promote organ donation for transplantation.

Moreover, Inditex leaders from each countrie have the following specific goals:

  • To measure the impact of an awareness campaign on organ donation in workplaces.
  • To assess the knowledge concerning organ donation among the Inditex emplyoees in 5 different regions of the world.
  • Compare attitudes towards organ donation in each of the 5 regions.
  • Identify the main causes of negative attitudes towards organ donation.
  • Improve organ donation knowledge in the society.
  • Motivate the employees to take part in the project.
  • Support and coordinate the informing and awareness raising actions within the company.
  • Inform the project coordinators upon the employees’ answers concerning the the actions developed.
  • Stay in contact with the project coordinators

Results

The study shows useful information about answers of the worksite in this action. It could provide a mechanism about how to approach the worksite to promote organ donation for transplantation.

Up to now, the first survey have been applied. The survey’s return rate is 43,28%.

National, regional or local organizations from the countries have been participating in this project to develop the awareness actions in the worksite of each country.

Status

In order to know the information of Inditex employees about donation and transplantation a survey, which contains questions designed to identify attitudes towards organ donation and level of knowledge in this area, have been developed in the five countries involved in the project. The responsible of each shop gave the survey to its employees. 2950 surveys were sent to each of the countries.

Once the surveys were completed, each country sent them to DTI Foundation to collect the data and analyze it. Up to now, we have received the 40% of the surveys sent. Moreover, DTI Foundation has encouraged the local organizations to prepare information, such us brouchures about donation and transplation to raise awareness in this field.

The next step of the project will be the dissemination of the results and meetings to plan which actions should be taken to reduce the negation rate from families and increase consciousness in society.

Sponsors

InditexInditex SA is a large Spanish corporation and the world’s largest fashion group. It is made up of almost a hundred companies dealing in activities related to textile design, production and distribution.

Inditex runs over more than 5,402 stores worldwideand owns brands like Massimo Dutti, Bershka, Oysho, Pull and Bear, Stradivarius, Zara or Uterqüe.

Methodology

A survey, which contains questions designed to identify attitudes towards organ donation and level of knowledge in this area, have been developed.

Questions regarding lifestyle and social/demographic characteristics have been also requested. The survey can be access by internet. The survey will be administrated to Inditex employees from Germany, Mexico, Spain, Russia and Turkey.

The 2700 subjects were chosen using a random, stratified method. The survey have been distributed before and after performing awareness actions. Comparatives analysis will be performed.