Awareness campaings

Although high-impact actions to improve deceased organ donation rate are increasing knowledge and motivation of healthcare professionals, the awareness activities for organ donation addressed to the general population are necessary for the society.

Public mass-media campaigns require a high budget to obtain positive impact; the challenge is to identify actions with high-positive impact and low investment. The workplace has been recognized as an important and useful venue for health campaigns because of the access provided to a large and captive audience.

For this reason, companies are aware of the impact that their activity produce in the environment where they develop their activity. As a result, they carry out Corporate Responsability initiatives that involve their employees and foundations because this benefits both sides.

Corporate volunteering belongs to Corporate Responsability programs and gives the opportunity to the employees to participate in initiatives that they promote. DTI Foundation cooperates with many companies in order to carry out projects to raise awareness about the importance of having a healthy lifestyle and donation and trasplantation.

Transplanting Smiles

We smile when we feel good, when we are happy or excited for good news. But the most important thing about a smile is that it is addressed to another person. With such a simple gesture we share our feelings with others and in 0.01 seconds the brain of the other people has already processed that moment of happiness that makes them smile.

This process often happens when a doctor tells to a patient, whose life depends on a transplant, and to his or her family members that there is a hope for a cure. This situation occurs much more in Spain than in any other country in the world thanks to a society increasingly committed to organ donations. As a result, more lives are saved every year.

DTI Foundation and its alumni Community are collaborating with a project called Transplanting Smiles, promoted by the Daristoteles production company and sponsored by Chiesi España. This campaign wants to thank the health professionals, involved in the donation and transplantation of organs, for their non-stop work and the society for its generosity through something as simple and beautiful as a smile.

This project is helping to raise awareness about the importance of organ donation for transplant in Spain through a traveling exhibition that is visiting 10 transplant hospitals in different parts of the country. The official inauguration of Transplanting Smiles took place on October 16th at the 12 de Octubre Clinical Hospital located in Madrid.

Furthermore, Daristoteles is also producing a documentary in which they want to tell stories that generate hope and motivation to be able to give a second chance to those people whose life depends on a transplant. It will include some of the interviews carried out in the transplant hospitals in which the exhibition has passed and have been performed to healthcare professionals, patients and donors family members.

Ultimately, Transplanting smiles are those stories of recognition and gratitude to all those people who make Spain one of the best reference in donation and transplantation in the world.

Objectives

Thanking to the health care professionals involved in organ donation and transplantation for their non-stop work and the society for its generosity to donate organs. This campaign will help to raise social awareness of the importance of organ donation for transplant within the hospitals in Spain.

After finishing the tour through the selected hospitals in Spain, it will be produced a documentary film which will contain some of the interviews performed during the visits through the transplant hospitals. This documentary will include emotional stories around organ donation and transplanted patients, health care professionals and donor´s families.

Moreover, the specific goals of the project of Transplanting smiles are:

  • Raise social awareness about organ donation.
  • Thank the work of health professionals involved in organ donation and transplantation.
  • Thank donors and their families for the opportunity to save the lives of other patients thanks to their donations.
  • Give recognition to the medical centres that make Spain the main world reference in solid organ transplantation.
  • Transmit the importance of organ donation through the stories of those people involved in the process of donation and transplantation, that is to say, the experiences of patients, family members, doctors, researchers, etc.

Results

The project shows all the work behind the donation and transplant process by the same protagonists that make it possible. In this way it approaches the society to transmit that we can all help to save lives.

The Transplanting Smiles exhibition was presented for the first time at the European Society for Organ Transplantation 2017, which this year took place in Barcelona. Since then it has been in 10 transplant hospitals around Spain.

2.400 professionals have participated in this project to increase society’s awareness of the importance of organ donation for transplant.

Status

Over the course of nine months the Transplanting Smiles exhibitor has passed through the following transplant hospitals:

 

  • Hospital 12 of October (Madrid)
  • San Carlos Clinical Hospital (Madrid)
  • University Hospital A Coruña (Galicia)
  • Hospital del Mar (Barcelona)
  • Vall d’Hebron Hospital (Barcelona)
  • Virgen del Rocío University Hospital (Seville)
  • Marqués de Valdecilla University Hospital (Santander)
  • Polytechnic Hospital La Fe (Valencia)
  • Hospital Clinic (Barcelona)
  • Reina Sofia University Hospital (Córdoba)

Once the tour of the hospitals was over, the documentary’s premiere took place on June 30 at the Goya Theatre in Madrid. In it were shown the testimonies of health professionals, researchers, patients, donors and relatives who have shared their experience with Transplanting Smiles.

Sponsors

logo_sitoChiesi is a recognized international group with more 80 years of experience focused on research, which develops and offers innovative value-added pharmaceutical solutions aimed at improving the quality of life of people. This company has a strong focus on research, development, production and the commercialisation of innovative medicines in the Respiratory, Neonatology, Rare Disease and Special Care Therapeutic Areas.

Chiesi runs over more than €1,571 million sales and they are among the top 50 pharmaceutical companies in the world.

Methodology

The Transplanting Smiles exhibition is mounted at the selected transplant hospital. It is composed of panels that show relevant information about donation and transplantation in Spain.

The sample stands in the hospital for 5 days, in one of which the inauguration is carried out by the director of the hospital at issue, a representative of Chiesi and another representative of the DTI Foundation.

Throughout the stay in each hospital, the Daristoteles production company interviews health professionals, researchers, patients, donors and family members that will later be included in the final documentary of the project.

Trasplanting Smiles

Inditex: The Big Idea Project

More than 55 persons may benefit from the generosity of one person who said yes to donation after death. Although high-impact actions to improve deceased organ donation rate are increasing knowledge and motivation of healthcare professionals, the awareness activities for organ donation addressed to the general population are essencial.

Public mass-media campaigns require a high budget to obtain positive impact; the challenge is to identify actions with high-positive impact and low investment. The workplace has been recognized as an important and useful venue for health campaigns because of the access provided to a large and captive audience.

DTI Foundation is carrying out the project: “A gift that really matters” with the collaboration of the Corporate Responsability Department of Inditex to raise awareness among the Inditex employees of the importance of a healthy lifestyle and strengthen solidarity and altruism values by providing related information to organ donation.

In order to assess the knowledge concerning organ donation among the INDITEX emplyoees 5 different regions of the world have been chosen. A survey, which contains questions designed to identify attitudes towards organ donation and level of knowledge in this area, have been developed. This may help to compare attitudes towards organ donation in each of the 5 regions and also identifying the main causes of negative attitudes towards organ donation. However, the main goal of the project is to improve organ donation knowledge in the society.

Objectives

Evaluating and comparing knowledge and attitudes towards organ donation for transplantation among employees of Inditex is the objective of the project. This research will provide relevant data about the Inditex employees awareness of donation and transplantation.

After finishing the study , it could provide a mechanism about how to approach the worksite to promote organ donation for transplantation.

Moreover, Inditex leaders from each countrie have the following specific goals:

  • To measure the impact of an awareness campaign on organ donation in workplaces.
  • To assess the knowledge concerning organ donation among the Inditex emplyoees in 5 different regions of the world.
  • Compare attitudes towards organ donation in each of the 5 regions.
  • Identify the main causes of negative attitudes towards organ donation.
  • Improve organ donation knowledge in the society.
  • Motivate the employees to take part in the project.
  • Support and coordinate the informing and awareness raising actions within the company.
  • Inform the project coordinators upon the employees’ answers concerning the the actions developed.
  • Stay in contact with the project coordinators

Results

The study shows useful information about answers of the worksite in this action. It could provide a mechanism about how to approach the worksite to promote organ donation for transplantation.

Up to now, the first survey have been applied. The survey’s return rate is 43,28%.

National, regional or local organizations from the countries have been participating in this project to develop the awareness actions in the worksite of each country.

Status

In order to know the information of Inditex employees about donation and transplantation a survey, which contains questions designed to identify attitudes towards organ donation and level of knowledge in this area, have been developed in the five countries involved in the project. The responsible of each shop gave the survey to its employees. 2950 surveys were sent to each of the countries.

Once the surveys were completed, each country sent them to DTI Foundation to collect the data and analyze it. Up to now, we have received the 40% of the surveys sent. Moreover, DTI Foundation has encouraged the local organizations to prepare information, such us brouchures about donation and transplation to raise awareness in this field.

The next step of the project will be the dissemination of the results and meetings to plan which actions should be taken to reduce the negation rate from families and increase consciousness in society.

Sponsors

InditexInditex SA is a large Spanish corporation and the world’s largest fashion group. It is made up of almost a hundred companies dealing in activities related to textile design, production and distribution.

Inditex runs over more than 5,402 stores worldwideand owns brands like Massimo Dutti, Bershka, Oysho, Pull and Bear, Stradivarius, Zara or Uterqüe.

Methodology

A survey, which contains questions designed to identify attitudes towards organ donation and level of knowledge in this area, have been developed.

Questions regarding lifestyle and social/demographic characteristics have been also requested. The survey can be access by internet. The survey will be administrated to Inditex employees from Germany, Mexico, Spain, Russia and Turkey.

The 2700 subjects were chosen using a random, stratified method. The survey have been distributed before and after performing awareness actions. Comparatives analysis will be performed.